How to Choose the Right Custom Merch for Your Business or Event

If you're planning to create custom merchandise for your business or event, you’re making a smart move. Custom merch is one of the most effective ways to build brand awareness, connect with your audience, and generate extra revenue. Whether you're a small business in Treasure Valley, Idaho, or organizing a community event, choosing the right custom merch can set you apart. But with so many options—from screen printing to embroidery to DTG (Direct-to-Garment)—how do you know what’s best? This guide will help you make the right choice.

SO MANY OPTIONS!

1. Define Your Purpose and Audience

Before picking your merch, start by answering these questions:

• Who’s your audience? (Employees, event attendees, customers, or students?)

• What’s the goal? (Brand promotion, team spirit, or a limited-edition merch drop?)

For example, if you’re running a fitness studio in Treasure Valley, branded t-shirts with bold designs through screen printing might be a great option. If you’re a local business hosting a high-end event, embroidered polos or hats could add a more polished, professional touch.

2. Choose the Right Print Method

Not all custom merch is created the same. Understanding the available print methods can help you make the best decision for your project.

Screen Printing

Perfect for large orders and vibrant designs, screen printing is one of the most popular methods. It’s durable, cost-effective, and delivers bold, high-quality results. Whether you're a brewery in Boise or a school in Meridian, screen-printed t-shirts are a go-to for spreading your message.

Embroidery

For a more premium, long-lasting look, embroidery is ideal. Think custom patches, varsity jackets, or corporate polos. Embroidery works great on hats, bags, and outerwear—especially for businesses that want a timeless, elevated style.

Direct-to-Garment (DTG)

If your design is detailed or you’re planning a small batch, DTG is your best bet. It allows for high-resolution prints with endless color options. This is perfect for custom merch drops, personalized gifts, or testing out new designs without committing to large orders.

3. Consider Your Product Options

There’s a lot more to custom merch than just t-shirts. Depending on your business or event, you might want to mix things up:

• Apparel: T-shirts, hoodies, hats, polos, and jackets

• Accessories: Tote bags, patches, and beanies

• Promotional Items: Water bottles, stickers, and notebooks

If you’re a local Treasure Valley business, using unique products like embroidered bags or custom patches can help your brand stand out while promoting sustainability and creativity.

4. Partner with a Trusted Local Print Shop

Choosing the right partner is key to bringing your vision to life. Working with a local print shop in the Treasure Valley, Idaho, like Loop and Letter, ensures you’ll get personalized service, fast turnaround times, and expert advice.

When you work with a local shop, you’re also supporting the community. Plus, there’s nothing better than seeing your designs come to life with the help of people who care about your brand as much as you do.

5. Don’t Forget the Design

Your merch design is what will draw people in and leave a lasting impression. Here are a few quick tips to ensure your designs pop:

• Keep it simple and bold. Too much detail can get lost in printing.

• Make it relevant to your audience. Think about what they’d actually wear or use.

• Test different options. A mix of screen printing and embroidery could help you create a well-rounded collection.

  
  

Start Your Custom Merch Journey Today

Choosing the right custom merch for your business or event doesn’t have to be overwhelming. With the right strategy, high-quality materials, and a trusted local print shop in Treasure Valley, Idaho, you’ll be on your way to creating merch that people love to wear and share.

At Loop and Letter, we specialize in screen printing, embroidery, and direct-to-garment printing for businesses and events in Treasure Valley and beyond. Need help bringing your merch idea to life?

Get in touch with us today, and let’s make something awesome together!